The Best of L2L Blogazine 2011-2012 (Top #3 and 4)

This week L2L is bringing you a recap of the Top 10 most popular blog posts over the last year. Enjoy Top #3 and 4!


#4 | Leaders: Your 10-Step Guide to Moral Decision Making | by Frank Bucaro


Sometimes we need a “guide” to help us discern the proper action for a given situation.

Your 10-Step Guide to Moral Success

Ten Steps to Making Good Moral Decisions

Use these steps as your guide for examining all the possible options in a situation.

Go through each step in order, and make sure you do this process on paper. Writing your answers can be very helpful when you’re in an emotional state about a particular decision.

The writing process directs your emotions through the pen onto the paper, not at another human being!

Step 1

Identify exactly what the problem is

  • Where’s the dilemma?
  • Where does it stem from?
  • Who is involved in it?

Write down everything that’s part of the problem.

Step 2

Identify the goal

  • What’s your aim in solving this problem?
  • What do you want to happen?
  • Is your goal total customer satisfaction?
  • Peace in the workplace?
  • Your kids’ happiness and success?

Whatever it is, write the goal.

According to Dr. Charles Garfield, a goal, i.e. objective, is a dream with a deadline. Without a deadline you have a wish and who’s got time for wishes???

Step 3

Brainstorm as many alternative solutions as you can

“Don’t think logically, and don’t let practicality get in your way.

List as many solutions for this situation as you possibly can.

You can always get rid of impractical ideas later. But unless you have a wide variety of alternative solutions to examine, you can’t really get clear on exactly where you want to go.

Step 4

List the facts—what you know, and what you don’t know

“What do you know about this situation?”

Equally important, write down anything you don’t know and need to find out before you can make a decision.

This may entail asking other people, other companies, other entities for their input, so you can have all the information you need to make the best possible choice.

It’s been my experience that 9 times out of 10, what you didn’t know was crucial to making a better decision! Take the time to find out as much as you can about what you don’t know and you’ll be better off.

Step 5

Identify the people who will be affected by this decision and the principles involved

  • Who in your company will be affected by this decision?
  • Which of your customers?
  • Who in your family and/or your community?

List every person and entity affected. Then make a second list of the principles involved in the decision.

  • On what basis is this decision being made?
  • Is it the company’s mission statement?
  • The values statement?
  • Your personal code of ethics?
  • Customer satisfaction?
  • The bottom-line?
  • What are the key values and principles involved in making this decision?

Step 6

Lists the pros and cons of each solution option

For each solution, write down the risks inherent in using this particular option.

“What are the possible costs to you, your co-workers, your company?

Next to the risks, list the benefits for each solution as well. Be thorough; make sure you list as many risks and benefits as you can for each possible solution.

Step 7

List the importance of each solution and the likelihood it will happen

  • How important to you, your company, or your community, is the choice that will be made?
  • And looking at each alternative solution, what are the chances that it will come to pass?
  • What is the chance you will lose the customer?
  • What is the chance this solution will cause your company to downsize and people will lose their jobs as a result?
  • What is the chance the market will shift?

“Weigh each solution carefully.

  • What’s the importance of the choice, and what are the chances it will happen?

Step 8

List your reasons for choosing each solution

From your perspective as CEO, sales manager, head of sales, parent, friend—whatever the case might be—what would be your reasons for choosing this particular option?

List your motives for each solution you’ve created.

Step 9

List your priorities and preferences

  • If you had your way, how would you like this whole thing to work out?
  • What’s your priority when it comes to this decision?

Step 10

Now, looking at your answers to #1–9, make the decision

Keeping everything you’ve written in mind, make the decision that seems to suit the needs of the situation.

Give it your very best shot—after all, our best is the best we can do.

Following these ten steps helps us to use reason more than emotion when it comes to the tough moments in our lives. The chances of making a better decision after some clear discernment are much, much higher and always more effective.


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Frank Bucaro
Frank Bucaro 
is President at Frank C. Bucaro and Associates, Inc.
He is leading the crusade for ethics in business and leadership
Email | LinkedIn | Twitter | Facebook Web

Image Sources:


#3 | 3 Leadership Lessons that Steve Jobs Never Learned | by David Hasenbalg

Rolling Stone Magazine Steve Jobs

Imagine the potential Steve Jobs had if he had been a Leader…

A quick Bing search will return descriptive words for Steve Jobs, who passed away the evening of October 5th, 2011.

  • Genius
  • Visionary
  • Perfectionist
  • Hard-driving executive
  • Brilliant
  • Creative
  • Master Showman
  • Cult Hero
  • Co-founder

Without a doubt, there is something quite amazing about watching someone who is unabashedly passionate about their craft.

That focus and energy can be contagious.

And that contagion can have a significant impact on those around them. Almost like a strong man pulling a train you are almost compelled to come along for the ride.

A Turbulent Business Career

Though Steve Jobs accomplished much and was the chief executive of some of the most recognizable companies in the world, he was also, by all accounts, very difficult to work with. He was a “hard driving and difficult boss.” His style created a challenging environment, for both individuals and for the company as a whole.

For example, after the Macintosh was released and Apple failed to gain market-share on IBM, Jobs was forced out of the company he co-founded.

His next company, called “NeXT” also failed to have the impact he hoped.

Steve Jobs the Tyrant

There are times when difficult situations are thrust upon us, through no fault of our own. And there are times when our behavior creates, or significantly contributes to, the situations we are in.

Steve Jobs’ behavioral style clearly contributed to his challenges. It is pretty well documented that the work environment for teams in the companies run by Steve Jobs was not good.

According to Robert Sutton, Stanford management science professor and author:

“As soon as people heard I was writing a book on assholes, they would come up to me and start telling a Steve Jobs story. The degree to which people in Silicon Valley are afraid of Jobs is unbelievable. He made people feel terrible; he made people cry.”

The environment under Jobs was not good. There are multiple accounts of his temper flaring and causing him to fire random employees for minor reasons, terminate important business relationships, and cause executives to resign after altercations that include personal attacks.

Paul Allen of Microsoft calls him a jerk in his memoir…

But What if He Were a Leader?

Despite the working environment, Steve Jobs was able to create change and bring innovation the likes of which have not been seen since Thomas Edison.

Make no mistake, Steve Jobs had an amazing impact on the world, through his passion and vision for what technology could do in people’s lives. That should not be minimized in any way.

But, perhaps the most telling insight to take away from the thousands of words that are pouring out to rightfully eulogize Steve Jobs is the one that is conspicuously absent: Leader.

Imagine the impact he could have had if, among all the other things, he were also a more effective Leader.

Steve Jobs Apple logo

3 Leadership Lessons that Steve Jobs Never Learned

There are 3 essential leadership lessons that it appears that Steve Jobs never learned, but you can.

1) People are more productivecreative, and innovative in an environment in which they are happy and feel valuedPeriod.

2) You will get more out of people if you demonstrate Versatility/Emotional Intelligence and work with them in a way they are more comfortable based on their own behavioral style. Understanding behavioral style and adjusting your approach to meet the style of the people you are leading will get you more results and higher performance.

3) It’s not about you.

Clearly, most of Steve Jobs’ career was focused on himself. He emphasized this in his famous 2005 address to the graduating class of Stanford University when he said this:

“And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

But if you want to be a leader, you also have to understand that you cannot do it alone. As a leader, it’s not about you. It’s about the people you are trying to lead. How can you make THEM successful? Your people cannot be secondary.

Imagine how much more could have been accomplished if Steve Jobs had demonstrated more collaborative behaviors. Imagine how much more could have produced if he were easier to work with.

A Leader’s Call to Action

Don’t let yourself suffer from the same affliction that Steve Jobs did. You can learn to be a better leader. You can learn to foster an environment where people who work with you are more engaged and are happier. Do that AND tap into your own vision and creativity.

Understand the environment around you. Become aware of your behavioral style. If you aren’t aware of your style and how it impacts those working around you, then it’s definitely time to do something about that. Take a class. Attend a webinar. Read up on it.

Your people deserve it.


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Learn, Grow & Develop Other Leaders

David Hasenbalg
David Hasenbalg is President and COO of Customized Solutions, LLC
He helps individuals and organizations achieve their objectives and their potential
Email │ LinkedIn │Twitter │Web │Blog

Image Sources: adapted from,

2 responses to “The Best of L2L Blogazine 2011-2012 (Top #3 and 4)

  1. I can understand where this blog is going with its message. The challenge is that the data doesn’t support the theory. Jobs got the results he got and achieved the significant results he achieved because of who he was. Others who are leaders in the way you describe them do not. Look at Facebook. Just as bad a leadership style. I would hazard a guess that if one were to pull together the data on correlation between leadership style and results, there would be little correlation based on the premise in this blog. Even Jack Welch was cut-throat about performance… Perhaps in a slightly less incompassionate way than Jobs. Your are more likely to see a correlation between challenge and performance. The too-supportive culture or leadership style just doesn’t measure up anecdotally.


  2. Great ten step list to decision-making. I tend to to have trouble with 3 & 4. I get caught up in the practicality too early instead of opening my mind to possibilities. I also continue to try and reign in on impulsive, instinctive decisions and instead collect all information. Very often, the instinctive decision is the right one, but in some cases, it is really important to have the proof to back up the instinct.


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