Purposeful Leadership: Inviting Others into the Story

Share Your Story

Your purpose is encoded deep within you.

And all efforts to grow must serve this purpose in order to be a truly effective leader.

The Simplicity of Purpose

Purpose finds life in the present. And it flows through your presence to others. This is important to understand because what lies in our purpose is the secret to our true influence. This concept can be helpful when leading teams, but only if it is refined and ready to radiate in a practical strategy.

The best strategies in business and leading others are those serving a focused and presently applied purpose. They are the ones that have been honed and made simple.

I cannot remember where I heard this quote, but I liked it:

Simple is a Strategy.

A Simple Story

Donnie values the personal engagement and camaraderie associated in playing golf with others. So one day we, we mixed business with pleasure and played golf while we discussed business strategies. We were working on the first of three strategies of balanced action to support his one goal of understanding and perfecting his purpose as a leader.

While we were approaching the 9th hole, I shared an observation with him; “Donnie, I bet when playing golf with someone less experienced, you cannot help but to coach with a few helpful tips.”

He responded, “Funny you should say that.”

Donny explained that just prior to our session, Donnie and his boss Steve had recently played golf with a client; a man who seemed a bit self-conscious of his quality of play.

In the days that followed, Steve recounted Donnie’s awareness with what was unfolding with this client, and how Donnie stopped, placed attention on the man, shared a few tips from focused intention, moved back, and watched as the client relaxed into the flow of the collective game.

Donnie was exercising care for his client and it really seemed to work to help him relax and better enjoy their time together. He showed that in the balance of attention and intention, others feel care in focused interaction. People tend to like the personal attention and helpfulness of others when it is packaged and presented in the right way, and at the right time.

His attentive care was an act of service with purpose.

Steve later encouraged Donnie after the round of golf  saying, “This is simply what you need to do with those you lead. This is how you influence people.”

As leaders, our impact in this world demands focused intention and present attentionLike Donnie, there is something about you as a leader that you simply cannot help but do.

Balance and Impact

 What is that for you?

Your answer is an indicator of your encoded purpose.

  • Focused intention is written in your inward purpose.
  • Present attention is about focus outwardly.
  • The flow is from the internal to the external.

It is in this order that we balance intention and attention toward impact.

This is where we perfect purpose in each interaction.

Purposeful impact comes into view only in the cooperative balance of attention and intention.

In this whirling 21st Century, there is entirely too much on which to focus our energy. The sustainability of leadership energy requires the simplicity of clarity and the balance of intention and attention.

The merger of simplicity and balance is about presence and clarity.

What keeps you from being fully present in the day-to-day of leadership?

The view is so much clearer at the heights of a specifically spoken purpose. So be clear when you speak your purpose.

See the Unfolding; Show it to Us

Personal growth can at times feel like a lonesome journey.

It is important to embrace growth as a journey, and as an unfolding process that (thankfully) never ends. It is only in such acceptance where we may begin to float in the flow that is simplicity and balance.

“The 21st Century leader is modeling for us a new confidence; a presence that is both selfless and powerful. Focusing [your] leadership in the present … ensures that we put our attention to the right priorities; thus building fulfillment in our present work and assuring the rewards of tomorrow.”Wading the Stream of Awareness

Opening Up

There comes a time for each of us where we are given the opportunity to unlearn. Many turn down this contemplative occasion because of presuppositions, our unwillingness to let go, and our prideful selfishness.

Courageously entering introspection opens you to the process of tearing down and building up that is necessary for your transformation.

You are transformed as you learn anew and find purposeful form for sharing.

As leaders, we are transformed into our purpose−it is the source for sustainable impact in this world, this arduous journey. Purpose must draw you out of the fray−while you paradoxically remain in the fray−in order for you to become the individual you were intended to be.

Being Free to Live

Those who follow you as a leader need you to be free in your story as you lead them in a larger, unfolding experience. Thanks to your leadership, we are inspired by our own purpose in an unfolding narrative.

We are not led from a larger story as much as we are led to the story.

In the larger story, what is it of value that you need to facilitate? How might you begin to do this? I would love to hear your thoughts!


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Learn, Grow & Develop Other Leaders

Jeff Brunson
Jeff Brunson is Owner of BasicApproach (Building Confident Leaders)
He passion is Building Confident Leaders
Email | LinkedIn | Twitter | Facebook | Web | Blog | Book | Skype: jeff.brunson3

Image Sources: benreed.net


8 responses to “Purposeful Leadership: Inviting Others into the Story

  1. The story is the opportunity to help others live their story not to smother others with our story. Finding our inner story encourages others to do the same. It is a privilege to lead by building others one story at a time.

    Well done Jeff, great to hear from people who get it.


  2. Jeff, I like the part that leadership is a journey and an unfolding… not an academic lesson. Thanks for sharing. Patricia leonard


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